AceOver the years, more and more users are using their iPad, iPhone and their mobile devices running Android as their primary means of connecting to the Internet. This exponential growth in the number of mobile users suggests the tremendous potential of the mobile application market.
Mobile applications are revolutionizing the way you interact with their users. Generally speaking, a professional, an organization or a company is often at the origin of the creation of a mobile application and its implementation on the stores. Individuals can also develop and make their application available to mobile users.
5 advantages of creating a mobile application
For organizations, professionals or companies, a mobile application allows them to take their activities to the next level. For example, app development companies in uae open up the possibility for you to improve your reputation. While allowing you to establish more direct communication and interaction with your various stakeholders, from customers to prospects to partners.
As part of a mobile marketing approach, at least 5 arguments motivate the creation of applications:
Create a mobile app to stand out in a highly competitive ecosystem
The time is currently in a phase of digital transformation. Both for companies and organizations as well as for professionals. For these players, creating a mobile application is an effective in this important and necessary phase of their evolution, leading to all-digital.
Differentiating yourself from the competition is an advantage. How then can you stand out from your opponents. At a time when the services or products offered to customers are relatively equivalent from one brand or organization to another? Thanks to the use of a app development companies in uae, your customers immediately feel the added value of your company compared to your competitors.
A mobile application not only allows professionals to increase their visibility with their customers. But it also offers a range of features to their users. This digital space can for example to create exceptional customer experiences or to interact transparently with your customers.
Create your mobile app and benefit from an effective marketing channel
For professionals or companies, marketing strategies notably use social networks and the digital channel of the Web through an online platform. A mobile application is a tool that strengthens these means. Because it is able to relay useful information as well as various notifications to your customers without delay.
Beyond the classic sharing of information, a mobile application is also an essential tool. For carrying out communication campaigns on newly proposed offers. Better still, coupled with functionalities based on artificial intelligence. These digital tools can help identify user preferences. This ability gives you the possibility to filter your customers. According to their needs and to direct personalized communication to individual recipients according to the products/services they are looking for.
Push notifications are also integrated into mobile applications, guaranteeing communication functionalities as in other platforms such as email transmission.
Create a mobile app to build customer loyalty
Mobile applications are also very useful for building customer loyalty and creating a community of customers to promote your brand. With a mobile application, you can quickly and easily create commercial campaigns to give gifts and rewards to your customers to build loyalty.
For each purchase on your mobile platform, your customers can. For example, receive reward points, encouraging them to choose your brand over competitors. App development companies in uae can be considered to improve sales and encourage consumers to buy.
Reduce your communication costs by creating a mobile application
Creating a mobile application allows your company to limit expenses related to marketing and communication. The budget to be planned for printing advertising posters and leaflets is indeed eliminated. Labor costs such as hiring an agency for the creation. Printing and distribution of these promotional posters are also eliminated.
Securing payments with a mobile application
Online payment methods are certainly advance and secure today. But caution is still require due to the increase in fraudulent activities. To reassure customers and improve the level of user trust in a company or organization. The provision of an official mobile application allowing secure payment. Mobile apps are accompanied by a secure and encrypted platform ensuring users can carry out transactions simply and safely.
